The Social Customer Is For You..

…if you’ve read a few “social media” books, and you still don’t have a clue how to make money with your social customers. Heads up: the “social customer” is 73-90% of your customers, who are now using social media at least once a month.

Writers have been writing about how to reach customers on-line since 1994, and how to reach customers using social media since 2004. That said; no one has written a definitive guide to how to drive revenue from social customer relationship management until now.

Adam Metz slices and dices complex customer relationship management issues up into twenty-one easy to read chapters. If you don’t have the patience or the stamina to read a business book all at once, it’s pretty easy to learn how to turn around your company’s sales, marketing, customer service and operations in 21 short chunks.

The book is packed with dozens of case studies from brands and companies that you’ve actually heard of, as well as precise vendor recommendations, based on your company’s size and goals, with your social customers.

The Social Customer Has Been Praised By These World Renowned Marketings, Sales and CRM Experts.

David Weekly

Clate Mask

Larissa Gschwandtner
Paul Greenberg

Chip Conley

Jeffrey Gitomer
Michel Krigsman Anneke Seley

Jacob Morgan
Chris Pirillo
Mike Fauscette

Rich Blakeman
Chris Carfi
Dr. Natalie L. Petouhoff

Neil Schaffer

Here are what they have to say about The Social Customer

“The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don’t just buy this book: invest in the content. Actually, invest time to implement the content.”  –Jeffrey Gitomer, author of The Little Read Book of Selling and Social BOOM!

“I’ve seen the future of marketing and it delivers in less than 300 pages. Adam Metz’s The Social Customer makes a compelling case for revolutionizing your thinking about how you connect and build a relationship with your customer in a fashion that shrinks your marketing team and amplifi es the love the world feels for you and your product. Not easy stuff, and, done the wrong way, it’s dangerous.”  –Chip Conley, Founder of Joie de Vivre Hospitality and author PEAK: How Great Companies Get their Mojo From Maslow

“Read The Social Customer and lead in your industry. Adam gets you up to speed quickly on social business, whether you’re in marketing, sales, service, product development, international – or running the company.”

Anneke Seley, Founder and CEO Phone Works, Author Sales 2.0; Improve Business Results Using Innovative Sales Practices and Technology

“With breathtakingly rapid influence in the hand of every customer, brands clearly must join the conversation to survive and thrive. Adam Metz clearly lays out the case—and plan—for large-scale social CRM strategy.”  –David Weekly, Founder, Chairman, and Chief Product Officer of PBworks

“Now more than ever, customers are empowered when they conduct business online. The Social Customer clearly educates today’s business leaders on how to create mature, effective and dynamic processes to leverage social business properly.” –Clate Mask, Cofounder and CEO at Infusionsoft

“A valuable and information read for any business executive looking to drive results and revenue by leveraging social media and social CRM tools. Adam’s done a great job of making sure that The Social Customer provides tangible strategies to help businesses ensure ROI from these initiatives.”–Larissa Gschwandtner, Vice President at Selling Power


“Adam did something here that few others have done. He’s been able to apply Social CRM principles to thinking about a brand.
He manages to mix concepts, frameworks, and practical advice into a heady and rich brew that pretty much lets readers—especially those in marketing and sales—know what they need to do when it comes to dealing with this new breed of customer.” –Paul Greenberg, author of CRM at the Speed of Light

“Adam Metz is a social CRM pioneer, consultant, and practitioner. His book is well-written and engaging, offering practical guidance to anyone interested in this important topic. In a field dominated by self-proclaimed gurus, it’s nice to find someone doing solid work. This book is worth an investment of your time!” –Michael Krigsman, CEO of Asuret Inc., and Respected Blogger at ZDNet

“Adam has done two things in this book. He’s combined the theory with the practical. What’s important to know about social is that it is a shift in business culture, processes and results. Adam has not only explained the theory but also makes theory of “how social works’ applicable to real business. Great read!” —Dr. Natalie L. Petouhoff, Chief Evangelist and Social Business Strategist

Who is the Social Customer Written For?

The Social Customer is written for C-Level executives (CMO/CEO/CSO/COO) and executives. In the book, Adam Metz clearly diagrams the social customer relationship management process, and the 23 different ways you can use social customer relationship management to drive revenue from your customers, and make them wildly happy. Eight chapters of the book (Chapters Four Through Eleven), walk you through the use cases of Social Customer Relationship management, and show you clearly:

  • How to align your management team around the social customer
  • Realistic resourcing for projects
  • What ROI can and should look like
  • What vendors are reliable

“There are plenty of good social media books out there that help you understand how to use Twitter and Facebook. This is not one of them. This is a business book which goes beyond tools, fans, and followers and really helps organizations understand the business impact of the social customer. If your organization has customers, then you need to read this book.”
Jacob Morgan, Principal, Chess Media Group, Author of The Collaborative Organization

“Social Media is no longer just a buzzword—it’s a means of doing business with your brand’s community. Never in history has it been so simple, and so affordable, to turn regular ol’ customers into powerful evangelists. Adam Metz meets the challenge of delivering a definitive guidebook on Social CRM.”  –Chris Pirillo, Business Strategist,

“The new ‘breed’ of customer wants to deal with brands that offer a positive experience and they want to have that interaction ‘when, where and how’ they choose. This new customer, the ‘social customer’, is a reality that businesses must learn to deal with and engage.”
Mike Fauscette, GVP, Software Business Slutions, IDC

rich headshot“This book connects two key dots in the customer equation: knowing why your customers uniquely do business with you and taking actions that cause them to repeat that choice more frequently.”–Rich Blakeman, Sales Vice President, Miller Heiman, from the Afterword

Establishing a social presence and monitoring conversations are only the beginning of how brands can utilize social media as a business tool. It’s only when social CRM is strategically utilized that companies can begin to truly monetize their social media following. Let Adam Metz teach you all you need to know about the Social Customer and how to make social CRM work effectively for your business. This book should become the social CRM reference book for any CMO to have open on their desk.–Neal Schaffer, Author of Maximizing LinkedIn for Sales and Social Media Marketing

Take your social media and social CRM to a whole new level: purchase The Social Customer TODAY!

There’s one more way to get your team going with The Social Customer. You can bring Adam to talk to your team or work with your team, FOR FREE. All you need to do is purchase a minimum of 25 books. To figure out the best way to get the author of the second-best selling Social CRM book of all-time (and Amazon #1 best-seller, Internet marketing AND Customer Service) to come and visit your company, look below.

Try our packages – insane value to get your company monetizing the social customer!

Package Description Price Purchase
Package 1 25 copies of The Social Customer, free shipping, 25 Silver memberships in The Social Concept customer community, including bi-weekly teleseminars and group meetings with Adam Metz for 1 year.
A $2900 value for only $1238.40!
$1238.40 Buy Now
Package 2 50 copies of The Social Customer, free shipping, a custom webinar for your company, 50 Silver memberships in The Social Concept customer community, including bi-weekly teleseminars and group meetings with Adam Metz for 1 year.
A $7800 value for only $2476.80!
$2476.80 Buy Now
Package 3  Bundle 75 copies of The Social Customer, free shipping, a free custom speaking event at your company (HOTEL INCLUDED, not airfare), 75 free Silver memberships in the social concept customer community, including bi-weekly teleseminars and group meetings with Adam Metz for 1 year.A $16,950 value for only $4400! $4400.00 Buy Now
Package 4 100 copies of The Social Customer, free shipping, a custom speaking event for your company (HOTEL included, no airfare), 1 custom 1-day workshop for your executive team, 100 Silver memberships in The Social Concept customer community, including bi-weekly teleseminars and group meetings with Adam Metz for 1 year.
A $22,800 value for only $5712!
 $5712.00 Buy Now
Package 5 200 copies of The Social Customer, 3 months of UNLIMITED consulting from Adam Metz (anyone in your company can meet with him), 200 free Silver memberships to The Social Concept Customer Community, including bi-weekly group meetings with Adam Metz for 1 year.
A $92,750 value for only $10932.00!
 $10932.00 Buy Now


The Social Customer Rankings

#1 in Customer Service
#1 in Internet Marketing
#1 in Advertising

#2 in Marketing

Need help figuring out how to manage, monetize and retain the social customer?
Contact The Social Concept directly by calling 415-523-0411

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